The Breakdown was already one of crypto’s best-known and longest running daily podcasts, created and hosted by Nathaniel Whittemore.

Blockworks acquired the brand in 2024 and I led the reboot as host and content lead.

Energetic video essays with expert interviews—an informed counterpoint to my own commentary. Episodes twice weekly.

After 12 weeks of testing, the show found greater success with conversational solo episodes released at a higher cadence. 

• Total traffic grew month on month.

• YouTube traffic returned to three-year highs.

Tune in to The Breakdown → YouTube, Apple Podcasts, Spotify