In 2024, Blockworks shifted its newsroom from an article-led distribution model to a newsletter-first strategy set around podcast brands.

Empire: Unique data analysis and visualizations about market narratives, paired with informed commentary and humor.

We targeted a sophisticated audience already served well for news aggregation, but left wanting for deeper thinking.

• Launched without an existing subscriber base and grew into a substantial, highly engaged audience within 18 months.

• Sponsors: Uniswap, Stellar and more.

• → Read the archive.
  

Supply Shock: Learn something you don’t already know about something you care deeply about — Bitcoin.

Fresh perspectives and new information on historical events, both well-worn and obscure, with a modular format of rotating segments to keep readers engaged.

• Boosted its subscriber base by roughly two-thirds in eight months.

• → Read the archive.